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Morakniv / Mora nominated for the Swedish Design Awards 2020


Morakniv is together with Kojan Film and Consid Communication nominated for the commercial “Morakniv Classic. Make History.” in the Swedish Design Awards 2020 in the category Film production. Hurray!

Morakniv Classic commercial

The Swedish Design Awards is a competition in design with the aim of promoting and developing Swedish graphic design and communication. The competition is open to anyone who works with graphic design, design, and similar creative areas, and is won by jury judging and votes from the Swedish people.

The Morakniv Classic knives are a true story. They are our tribute to the Swedish handicraft tradition that we have been part of for over a century. The Morakniv Classic carbon knife with the characteristic barrel-shaped red stained birch handle was first introduced around one hundred years ago with the ambition to portray an exclusive mahogany knife.

In the decades since, it has grown into one of the most beloved lifestyle knives in the world – a timeless Morakniv in its purest form. Generations of woodcarvers, carpenters, and craftsmen have been using, personalizing, and improving the Classic knives ever since. Making it a part of their past memories and an indispensable part of their future. This brings our new collection of Morakniv Classic knives to the table, ready for a new era with hopes of memories still to be made.

Morakniv Classic breathes our entire 130-year-old heritage and many of us have memories of the knife with the red wooden handle. Kojan and Consid have succeeded in their mission to elevate our long-standing brand to a new generation of knife users. Those who are aware of form, quality, and durability and who will create their own future memories with Morakniv. The new Morakniv Classic is not just a knife, it’s a lifestyle.”,
says Debby Döss, Head of Marketing & Communications at Morakniv.

If you like the film, you can vote for it during the period of September 14-20. Voting takes place on the Swedish Design Awards’ website. Watch the behind the scenes film down below.

Behind the scenes

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